Creating a Digital Beauty Hub (Studio Ružica)

Category: Web Design, E-commerce, Strategy, UI/UX

When "Kozmetični studio Ružica" (Ružica Beauty Studio) approached me, their request was far more complex than a standard website for a beauty salon. They needed a digital ecosystem – a platform that not only reflects their calm and professional ambiance but also serves as a comprehensive hub for services, products, and expert advice.

The challenge was to reconcile three goals: present services, function as an e-commerce catalog for products, and retain the human touch and personalized consultation that is the core of their brand.

The Project Goal

The main goal was to create a comprehensive site that seamlessly integrates all aspects of Studio Ružica's business. Visitors needed to be able to explore detailed service descriptions, browse a complete catalog of home care products, and find valuable information in the "Blog" section.

The Strategic Solution: "E-commerce without Checkout"

The biggest strategic decision on this project was the implementation of a hybrid e-commerce model.

I built the complete structure of a webshop: product categories, detailed pages for each item, and even a cart functionality. However, we intentionally removed the online payment step.

Why? Because Studio Ružica insists on professional consultation. Instead of a client buying the wrong product, the "cart" transforms into a "wishlist" or an inquiry. This allows the salon's experts to get in touch with the client, provide advice, and ensure the client gets exactly what their skin needs. It's a solution that builds immense trust.

Design and User Experience (UX)

Given the large volume of content (services, products, blog), the site's architecture was key.

• Clear Separation: I designed an intuitive navigation that clearly separates "Services" (in-salon treatments) from "Products" (for home care), so users are never confused.
• Calming UI: I used a soft color palette (powder pink, beige, white) and elegant typography to ensure that, despite its scope, the site feels "airy" and relaxing, not cluttered.
• Educational Approach: The "Interesting Facts" (blog) section was integrated to position the site as an authority in the field of skincare, providing additional value to visitors.

The Result

The result is a powerful, multilingual platform that serves as a central hub for all of Studio Ružica's client needs. It is simultaneously a digital catalog, a service booking tool, and a knowledge base.

I am proud of this project because it shows how technology (e-commerce) can be intelligently adapted to support, not replace, a business model built on personal trust and expertise.

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